About Flooring By Sammer
Hello, I'm Sammer 👋😊
Over 23 years in the flooring industry, it was tiresome seeing many Dallas homeowners get screwed over by flooring contractors who:
• Had no idea what they were doing then disappeared when things went wrong
• Cut corners to save time and telling homeowners critical steps "aren't necessary"
• Promised the moon and delivered a sack of shi*
• Treated customer service like an optional upgrade
So in 2008, I started my company with one goal: be the flooring company I'd actually want to hire for myself. And with great humility, I say, I reckon we're awesome.
So, here are a few things that set us apart:
Still Here: We live and work in Dallas, having been here for over 23 years. Seen many people come and go, but ultimately, we've withstood the test of time.
We Actually Know What We're Doing: I've seen every flooring disaster possible. Warped hardwood from improper installation, cracked tile from rushed prep work, carpet warping posing trip hazards - we know how to prevent all of it.
We Understand Dallas Conditions: Many flooring contractors install flooring like they're in Minnesota. Wrong climate. Wrong approach. Wrong results. We've been dealing with Texas conditions for over two decades. We know what works and what fails.
Our Philosophy: Do It Right The First Time
Look, the flooring industry has a trust problem. I get it. Too many fly-by-night operations run from pickup trucks. Too many "contractors" who think, "What could be so hard about laying a floor?" qualifies as training.
• We earn trust through transparency and results, not smooth talking
• I won't tolerate using anything other than proper materials and methods (even when it costs more)
• If any issue ever arises, we're feasting on it (instead of changing phone numbers)
• Your home is treated with courtesy and respect
What 23 Years of Experience Really Means
It means I've cleaned up enough messes to know what causes them:
• Poor subfloor preparation (the part others skip)
• Wrong materials for the Texas climate
• Installation shortcuts that void warranties
• No accountability when things go wrong
• No idea what they were doing from the start
It also means we've perfected systems that prevent these problems before they start.
Why We're Not The Cheapest (And Why That's Good News)
Cheap flooring installation is expensive. I blog about it regularly. That "great deal" usually comes with:
• Materials that fail prematurely
• Installation shortcuts you can't see until it's too late
• No warranty or accountability when problems arise
• The joy of doing it all over again in 2-3 years or even less
Our pricing is for high-quality work that lasts for decades—not to outbid others in a race to the bottom.
Ready to Work With Us?
We've learned that Dallas homeowners want three things:
We deliver all three.
Every time.
Call (469) 952-1685 or contact us below to get started.
Full-Service Flooring Installation
We Specialize In:
Engineered & Solid Hardwood
Timeless Elegance With Expert Installation.
Tile Flooring
Stunning And Durable Solutions For Any Space.
Carpet Installation
Soft, Comfortable, And Expertly Fitted.
Luxury Vinyl Plank (LVP) & Sheet Vinyl
Stylish, Water-Resistant, And Built To Last.
Bathroom Remodels
Transformative Bathroom Remodels In Dallas.
Kitchen Remodels
High-Quality Custom Kitchen Remodels in Dallas.
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